Fodors Travel is a well-known travel platform that provides comprehensive travel guides and offers practical tips, up-to-date coverage, and discussions on various travel topics.
When Fodors.com underwent a website redesign, the first priority was to enhance the hotel booking experience and make it easier to find hotels. We added new features like direct search and carefully curated listings based on users' interests to achieve this. Additionally, we developed a hotel overview page that offers a complete summary of the hotel, including its amenities, location, and nearby attractions, to help users make informed decisions.
My role involved leading the creative direction and UX design to ensure that the website redesign aligned with project goals and user needs.
